{"id":2028,"date":"2019-04-11T10:06:33","date_gmt":"2019-04-11T08:06:33","guid":{"rendered":"https:\/\/vgrblogg.se\/utveckling\/?p=2028"},"modified":"2019-04-11T10:07:57","modified_gmt":"2019-04-11T08:07:57","slug":"utvardera-enkelt-med-simpla-anvandartester","status":"publish","type":"post","link":"https:\/\/vgrblogg.se\/utveckling\/2019\/04\/11\/utvardera-enkelt-med-simpla-anvandartester\/","title":{"rendered":"Utv\u00e4rdera enkelt med simpla anv\u00e4ndartester"},"content":{"rendered":"

Med ett enkelt anv\u00e4ndartest bad jag tv\u00e5 kollegor l\u00f6sa uppgiften f\u00e5 pengar tillbaka n\u00e4r du har varit ute och rest i tj\u00e4nsten. Ett v\u00e4ldigt simpelt test d\u00e4r \u00a0insikten blev att l\u00e4nktexten \u00e4r otydlig.<\/strong><\/p>\n

Med devisen ”Utv\u00e4rdera enkelt ist\u00e4llet f\u00f6r mycket” kommer man faktiskt v\u00e4ldigt l\u00e5ngt. Visst, det finns brister i metoden med att bara be n\u00e5gra kollegor att g\u00f6ra n\u00e5gra enkla uppgifter p\u00e5 ditt intran\u00e4t.\u00a0Men du kommer troligtvis kunna svara p\u00e5 fr\u00e5gan varf\u00f6r. Det g\u00e5r inte via webbstatistik.<\/p>\n

<\/p>\n

F\u00e5 pengar tillbaka n\u00e4r du har varit ute och rest i tj\u00e4nsten<\/h2>\n

Jag b\u00f6rjade s\u00e5 enkelt som m\u00f6jligt: bad tv\u00e5 kollegor att l\u00f6sa uppgiften: \u00a0du har varit ute och rest, hitta ett s\u00e4tt att f\u00e5 pengar tillbaka p\u00e5 din resekostnad.<\/p>\n

En av mina kollegor hade aldrig lagt in sin resekostnad p\u00e5 intran\u00e4tet. D\u00e4rf\u00f6r s\u00f6kte personen efter just reseers\u00e4ttning.<\/p>\n

\"Sk\u00e4rmdump<\/p>\n

F\u00f6rsta resultatet matchade personens f\u00f6rv\u00e4ntan och personen klickade. Min andra kollega hade gjort det f\u00f6rut. Hen navigerade fram till r\u00e4tt sida via strukturen.<\/p>\n

\"Sk\u00e4rmdump<\/p>\n

Kollegan klickade p\u00e5 reseers\u00e4ttning under m\u00f6ten och resor. D\u00e5 hamnade hen direkt p\u00e5 sidan om reseers\u00e4ttning och egna utl\u00e4gg. Medan min andra kollega s\u00f6kte som sagt och hamnade p\u00e5 samma sida om reseers\u00e4ttning.<\/p>\n

\"Sk\u00e4rmdump<\/p>\n

F\u00f6rsta knappen \u00e4r den r\u00e4tta ”Logga in i Heroma sj\u00e4lvservice”. Men b\u00e5da mina kollegor blev med en g\u00e5ng tveksamma och undrade hur man gjorde. ”Ska jag ladda ned blanketten eller?” ”Var ska jag klicka?”.<\/p>\n

Bara d\u00e4r ger det en indikation om att det inte \u00e4r intuitivt nog f\u00f6r att anv\u00e4ndaren ska f\u00f6rst\u00e5 var hen ska klicka.\u00a0Som Fredrik Wack\u00e5 skriver:<\/p>\n

Om 2-3 personer halkar p\u00e5 samma trappsteg \u00e4r det nog halt just d\u00e4r.<\/p><\/blockquote>\n

Min slutsats blev:\u00a0Logga in i Heroma sj\u00e4lvservice s\u00e4ger inte att det \u00e4r d\u00e4r man ska klicka f\u00f6r att f\u00e5 sin reseers\u00e4ttning. D\u00e4rf\u00f6r \u00e4ndrade jag det till ”F\u00e5 din reseers\u00e4ttning i Heroma”. Mer rakt p\u00e5 sak och inneh\u00e5ller reseers\u00e4ttning. D\u00e5 f\u00f6rstod dem.<\/p>\n

Reflektioner<\/h2>\n

Det tog mig ungef\u00e4r 15 minuter att f\u00e5 insikten om att l\u00e4nktexten inte \u00e4r tydlig nog. Visst, det \u00e4r inget optimalt test och mina kollegor var lite fundersamma att jag stod bakom och tittade. Men det ger n\u00e5gonting som jag sedan kan jobba vidare med.<\/p>\n

Det hade tagit betydligt mer tid att analysera anv\u00e4ndarbeteendet i webbanalysverktyget genom att titta p\u00e5 var anv\u00e4ndaren klickar, hur avvisningsfrekvensen \u00e4r, var anv\u00e4ndaren g\u00e5r efter hen har landat p\u00e5 sidan om reseers\u00e4ttning och s\u00e5 vidare.<\/p>\n

H\u00e4r fick jag en liten insikt som jag direkt kunde agera p\u00e5. Och fick faktiskt hur tv\u00e5 anv\u00e4ndare anv\u00e4nder intran\u00e4tet. F\u00f6r \u00e5terigen:<\/p>\n

Om 2-3 personer halkar p\u00e5 samma trappsteg \u00e4r det nog halt just d\u00e4r.<\/p>\n

Mer information<\/h2>\n<\/blockquote>\n

Fredrik Wack\u00e5s blogginl\u00e4gg om utv\u00e4rdera enkelt ist\u00e4llet f\u00f6r mycket<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Med ett enkelt anv\u00e4ndartest bad jag tv\u00e5 kollegor l\u00f6sa uppgiften f\u00e5 pengar tillbaka n\u00e4r du har varit ute och rest i tj\u00e4nsten. Ett v\u00e4ldigt simpelt test d\u00e4r \u00a0insikten blev att l\u00e4nktexten \u00e4r otydlig. Med devisen ”Utv\u00e4rdera enkelt ist\u00e4llet f\u00f6r mycket” kommer man faktiskt v\u00e4ldigt l\u00e5ngt. Visst, det finns brister i metoden med att bara be … <\/p>\n

Forts\u00e4tt l\u00e4sa \u201dUtv\u00e4rdera enkelt med simpla anv\u00e4ndartester\u201d<\/span><\/a><\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1022],"tags":[1023,261,263],"class_list":["post-2028","post","type-post","status-publish","format-standard","hentry","category-digitala-medier-webbutveckling","category-intranat","tag-anvandartester","tag-intranat","tag-intranatanalys"],"yoast_head":"\nUtv\u00e4rdera enkelt med simpla anv\u00e4ndartester — Utveckling i VGR<\/title>\n<meta name=\"description\" content=\"Genom simpla anv\u00e4ndartester kan du enkelt f\u00e5 insikter som du snabbt kan agera p\u00e5. 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